Zapf Creation is strengthening its digital strategy for the UK market with the launch of two new websites for its Baby Annabell and Baby Born brands. The new platforms will look to reinforce the brands’ positioning and align with their social media channels to ‘enhance customer loyalty and engagement.’
Each website allows users to browse and shop the full collection, meet the dolls and discover new ways to play. Aligned with its target audience of millennial parents and gift-givers, the sites have been designed and developed with a ‘mobile first’ mind-set and work to take users on a journey through the product ranges and regular blog content with links to social media.
Kasia Leskow, Zapf Creation UK marketing manager, said: “This is a really exciting next step for Zapf Creation in the UK. Having a targeted website with e-commerce capability will significantly improve customers interaction with our brands and help them make informed purchasing decisions. For the first time ever, customers will be able to browse and shop the full collection of Baby Annabell and BABY born products including dolls, clothing and a range of accessories all in one place.
News Credit : toynews-online
